Feature Writing

Feature Writing : IPL Cricket as Marketing Tool

Nowadays Cricket becomes a part of Marketing and advertising tool. People watching cricket not for entertainment or part of their interest but they watch to earning money from it. IPL becomes a display of weath and fashion. It becomes a way of doing marketing and branding sport of India. It is like a business which has a larger economical scale. It is running by different business , organisations or entrepreneurs. It is run by various corporate houses or bollywood celebrities. The management of team become part in auction. They bid for their desired cricketers. So by this they tried to make their team stronger. So IPL become a cocktail of many things like Business  ,Bollywood, Sports.

 It is a perfect example of controversial marketing.  In the IPL cricket properties like gloves , bat , ball , clothes are using for promoting the business. Here clothes are using for marketing purposes.  It has a strategies of marketing by doing world wide telecast , locations and watching timings. Location is part of marketing by choosing location it helping in attracted people to that places. Similar way timing has its own part in marketing by choosing evening time for matches which people can enjoy the match. As part of marketing film starts,  Models and bollywood stars use for anchoring and promotions of the teams.