Assignment of Mass Media and Communication : Mass Media and its importance

Assignment of Mass  Media and Communication :  Mass Media and its importance

To Evaluate My Assignment Click Here

Paper : 15 :   Mass Media and Communication

Prepared by : Gohil Jyotiba M.

Roll No : 16

Assignment  Topic :  Mass Media and its importance

M.A (English) : Semester  -4

Enrolment No: 2069108420180016

Batch : 2017-19

Email  ID: jyotibagohil96@gmail.com

Submitted to : Smt .S. B Gardi , Department of English, MK Bhavnagar University.

● Mass Media and its importance :

                              

Introduction –

Mass Media means the technology that is intended to reach Mass audience. It is the primary goal is  communication used to reach the vast majority of the general public. There are many common platforms for mass media. They  are newspapers, magazines, radio, television and Internet. Mass Media plays a vital role in development of society. It helps to speared awareness among the people. Media consider as watch dog. So like this it’s main aim is to show the reality and facts about the situation and people. It helps people to stop doing wrong things. It spreading awareness and acceptance of truth among the people. Society can be changed with the help of media.

● There are three types of Mass Media :

1) Print Media

2) Electronic Media

3) New age media

●  The most common mass media platforms are :

1.Newspaper

2.Magazines

3.Radio

4.Television

5. Internet.

1) Newspapers :

                                                              

 Newspapers are part of  print media. It is the most important media which famous among the large group of mass. The newspapers  are meant to inform the general public about recent events and  especially the public affairs. Besides local, national and  international news the newspapers often carry sports and entertainment activities also. It also focus on the  opinion columns and advertising. They are also important not only for  educating people but it is also a form of media where news are spread.

The importance of the newspaper :

● Newspaper plays vital role in shaping the thoughts of people.

● It also  provide the information. A newspaper contains a lot of information that people can read. thus it gives the more knowledge to people.

● Newspapers also play a vital role to educate people. So People who read the newspapers get to gain some form of education about matters around the world.

● Newspaper also offers some form of entertainment. Like There are pages or sections of newspapers that are set for to  entertain the readers.

●The publication of newspapers also helps to create jobs for people. These people are employed in the newspaper print houses and the newspaper vendors.

 ●Newspaper helps  into  improve the levels of literacy. They can be used to help students by giving the vocabularies and because of it students are  able to write and read better.

2) Magazines :

                                      

During the 19th century, magazines were the predominant national medium. Magazines are a kind of periodical which comes with the newspaper daily, weekly, biweekly ,monthly, bimonthly, quarterly, or even annually.

● Importance of Magazines :

● To Inform :

Like most other media the  magazine are made to seek to inform, persuade and entertain their audiences. It puts  advertising messages of national, regional ,state and city scope. Magazines never appear more frequently than once a week. It  often have more time to dig into issues and situations than do those on daily newspapers. They have a better opportunity to bring events into focus and interpret it’s meaning.

●  Medium of Some Serious Treatments :

Magazines are in many ways the ideal medium for serious treatment of the major issues of people’s  daily life. However the industry  of Magazine feels squeezed by soaring costs. The magazine still have certain luxuries. It more lead time and perspective than the daily press. It is  more permanence than broadcasting and more immediacy and wider readership than most books. It is no accident that long take out on major subjects in the daily press are called magazine pieces. It is no accident that some broadcasters describe some public affairs programmes as magazines of the air.

● Magazines as Channel of Communication:

Magazines are a channel of communication  between the newspapers and books. Unlike newspapers or books however there are many of the most influential magazines are difficult and  impossible to purchase. With their colour printing and ns. With television providing a heavy quotient of entertainment for the home, many magazines discovered a strong demand for notification articles, their almost exclusive content. The magazines have the wide range of things like entertainment , general knowledge , real life experience, Nature , science and literature, news.

3) Radio :

                                         

“Radio is far more interactive and stimulating medium than TV where the viewer is spoon-fed. Radio allows you to think, to use your imagination. That is why nobody ever called it the idiot box”.

Radio plays very vital role in communication. Radio allows the people to think and imagine. It makes imagination powerful. The first show of Radio was Akhashwani. Radio is not helpful only in informing the people but it  also helpful  in creating understanding about many social issues and need for social improvement and change by  developing interest.

In India  radio with its access to the rural areas is becoming a powerful medium for advertisers. Radio plays very vital role in the communication and giving information. Radio nowadays use for listening the songs and entertainment. Nowadays Radio takes another direction it used for problem solving of people.

4) Television :

                                     

Television also plays vital role in communication. So Among all the mass media today t Television attracts the largest number of viewers. It attracts the audience in greater in size than any of the other media audience. This is because television is able to focus on audience of all age groups no matter  whether literate or illiterate. Television has been used for education and give information purposes than for entertainment. It has no doubt about the fact that the technology has given us a main tool in television. It is very powerful mass communication medium. The Indian model of television programmes are unique as it is expected to pass on the culture from one generation to another.

                                              

The first  Television channel  was Doordarshan. It consider as Dukhdarshan because people have to wait for broadcasting the channel. In this channel shows the serials of Ramayana and Mahabharata which based on Hindu epic Ramayana and Mahabharata. It was most  popular serials at those time. Nowadays there are many channels in television about different things like entertainment, knowledge , adventure , cooking , news channels. So   Today Door Darshan  is challenging with all cable TV networks in meeting the entertainment needs of the people. Television in India. So Through its programme presents pictures and view of India’s rich culture. They represent various religion and cultural language and activities of people, belonging to different parts of India and so it reflects the Indian Society. It is more effective than radio because it gives visual effects which is more effective than radio.

5) Internet :

                                       

Nowadays the internet has revolutionized global mass communication. It might sound weird to define something so commonplace nowadays  but it's worth explaining that the internet is the simply a network of computers which allows for data or information to  exchange around the world. The Internet helps in spreading the news fastly.  It provides all the information handed and it’s easy to excess at anytime and anywhere in the world. But apart from this there are some disadvantages using Internet people are suffering from privacy issues , Internet addiction, unreliability of information,  trolling and fake news.

6) Cinema :

Cinema is mostly for entertainment. The First film was  Alam ara. It was silent film. At  that time silent and black and white films were realised. Later on it turns into talking and colourful films. There are many changes happened in cinema. At those time women were not allowed in film. But now time is changed women can be a part of film. At those time people not giving much importance to those people who were working in the film. Now it is not like that at some point. Actors and Actress are highly praised by people. In this development of cinema materialistic growth and  mental growth also can be seen.

● Importance 0f Mass media :

●Information:

Information is the main and important function of mass media. Information is power of knowledge so  it can be objective, primary, subjective and secondary. Media disseminates information mostly through news broadcast on radio and TV as well as newspaper or magazines. It is mostly for the  information purpose.

•Education:

Media gives the  education and information hand in hand.  It provides education in different subjects to people of all levels. It  trying  to educate people directly using different forms of content. Like  Dramas, documentaries, interviews of the expertise people  and many other programs are arranged for educate people directly. Mass media is used as successful tool for mass awareness.

•Entertainment:

It is consider as the primary function of mass media. Persuasion involves making influence on others mind. Mass Media gives  power to audience in varieties of ways. All people are not well known about it. Many of them become influenced or motivated unknowingly towards it.

●Surveillance:

It means to denotes observation. The function of mass media is to minutly observe the society . News about films is played at local theatre ,  stock market prices and  new products, fashion ideas are example of instrumental surveillance.

The mass media is  not give only facts and data but it  also explains and interpret every events and  situations. Like  News analysis, editorials are some examples of interpretative contents. Such types of interpretative contents are prepared by those journalists who have knowledge of background information and strong ability.

●Socialization

Media is the reflection of the society. It focus on the things happening around the society. It gives the information about the things which happening in around the world. It focus on the life of people. By this it trying to change the perspective of the society. Media plays very vital role into change the thoughts of people.

● Conclusion :

 Mass media plays very vital role in the society. It helps people to get the information very Faster. It gives the wide range of information and knowledge. Media is like watch dogs who spread the right information but it’s not happening nowadays because it becomes a puppet of power. It never speak one word against power it becomes pro- power rather than anti-Power. Media plays very vital role in development of the nation.


Works Cited :

"Meaning and importance of Mass Media."
Class Notes
Research on Marketing, Advertisements and Public Relations.n.d.