On 15th January Dr. Jay Mehta has conducted the session on Mass Media and Communication. It was very fruitful to get the basic knowledge about media. Its development form the ancient time to modern time. This all plays very vital role in communication.
There are six major sources of mass media :
i) Radio
ii) Television
iii) Cinema
iv) Advertisement
v) Newspaper
vi) Digital Media
Radio is the most important part of media. It plays very vital role. It is used for spreading the news. Now it is used for listening the songs.
Television also plays vital role in communication. It is more effective than radio because it gives visual effects which is more effective. The first Television channel was Doordarshan. In this channel shows the serials of Ramayana and Mahabharata which based on Hindu epic Ramayana and Mahabharata. It was most popular serials at those time. Nowadays there are many channels in television about different things like entertainment, knowledge , adventure , cooking , news etc
Cinema is mostly for entertainment. The First film is Alam ara. It was silent film. At that time silent and black and white films realised. Later on it turns into talking and colorful films. There are many changes happened in cinema. At those time women were not allowed in film. But now time is changed women can be a part of film. At those time people not giving much importance to those people who were working in the film. Now it is not like that at some point. Actors and Actress are highly praised by people. In this development of cinema materialistic growth and mental growth also can be seen.
Digital media is most famous in youth. It is consider as part of digital era 21st century. Digital media helping people to spreading important news or message. It has two side like coin good as well as bad. Nowadays fake news are easily spreading by people. It is more harmful for humanity. People easily believed that news and spread it.
Newspaper is also consider as the important part of media. But nowadays it becomes a puppet of power. Power control the things in its hands. It should show the right / Factual things about the power but instead of it they shows good things about power.
Journalism and media are become puppet of power. They never speaking one word against power. Media should be like watch dogs who spread awareness among the people. But it is not happening nowadays. All the media and journalist are in the hand of power. Power who controlling the things. It is going in the direction which destroyed humanities.
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