Cultural Studies :Power and media
● cultural studies :
Cultural studies is the study of the ways in which culture is constructed and the ways it evolves and changes over time.
● Media culture :
Media is fourth pillar of democracy. It is associated with Advertisement , marketing and critique. Media is essential part of culture. It is academic field that deals with the content from history , effects and political implications of various media and technologies.
● Five filters of Media :
1) Media ownership :
The endgame of all mass media orgs is profit. it is in their interst to push for whatever guarantees that profit.
2) Advertising:
Media costs more than consumers will pay for advertisement. it feels the gap . it access to audience and media is not just selling you product but also selling the advertisers in the form of You .
3) Media Elite :
In the Media Governments, cooperation and big institutions know that how to influence media by using their power and money . if you challenge the power for doing somthing wrong it is never accept by power. Either you will be punished or you lost your job and everything.
4) Flack :
In this where the story which is showing the negative image or real face of power it becomes inconvenient for power and they try to hide it by discreading sourses or trashing the story and put the different story for diverting the conversation.
5) The common Enemy :
To manufacture it need enemy, target, terrorism, immigrants or a boogey man to create fear to helps corral public opinion.
● Influence of power :
"Power is the ability to make others do what you would have them do. "
● Six civic sourses of power :
1) Physical power
2) wealth
3) state action
4) social norms
5) ideas
6) Numbers
● three laws of power :
1) Power is never static
2) Power is like water
3) Power is multiplied by power and powerlessness is multiplied by powerlessness.
● power comes from :
1) Your purpose or social purpose ( Prosocial or Anti social )
2) Education ( teacher - student )
3) Political ( use power to make people fear or for vote )
4) Parents and child.
So Media highly control by power. Though it has power to show the reality of power but because of the fear of power never gives it freedom to express the things. Power controlls media by using their power and money. So we can say that Power becomes more powerful than media that it has power to what to show people. So Media becomes tool for powerful people to foolish and control the mind of people.
● cultural studies :
Cultural studies is the study of the ways in which culture is constructed and the ways it evolves and changes over time.
● Media culture :
Media is fourth pillar of democracy. It is associated with Advertisement , marketing and critique. Media is essential part of culture. It is academic field that deals with the content from history , effects and political implications of various media and technologies.
● Five filters of Media :
1) Media ownership :
The endgame of all mass media orgs is profit. it is in their interst to push for whatever guarantees that profit.
2) Advertising:
Media costs more than consumers will pay for advertisement. it feels the gap . it access to audience and media is not just selling you product but also selling the advertisers in the form of You .
3) Media Elite :
In the Media Governments, cooperation and big institutions know that how to influence media by using their power and money . if you challenge the power for doing somthing wrong it is never accept by power. Either you will be punished or you lost your job and everything.
4) Flack :
In this where the story which is showing the negative image or real face of power it becomes inconvenient for power and they try to hide it by discreading sourses or trashing the story and put the different story for diverting the conversation.
5) The common Enemy :
To manufacture it need enemy, target, terrorism, immigrants or a boogey man to create fear to helps corral public opinion.
● Influence of power :
"Power is the ability to make others do what you would have them do. "
● Six civic sourses of power :
1) Physical power
2) wealth
3) state action
4) social norms
5) ideas
6) Numbers
● three laws of power :
1) Power is never static
2) Power is like water
3) Power is multiplied by power and powerlessness is multiplied by powerlessness.
● power comes from :
1) Your purpose or social purpose ( Prosocial or Anti social )
2) Education ( teacher - student )
3) Political ( use power to make people fear or for vote )
4) Parents and child.
So Media highly control by power. Though it has power to show the reality of power but because of the fear of power never gives it freedom to express the things. Power controlls media by using their power and money. So we can say that Power becomes more powerful than media that it has power to what to show people. So Media becomes tool for powerful people to foolish and control the mind of people.
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